the canoe theory: a business success strategy for leaders and associates

“The Canoe Theory compares an organization and its members to a canoe and its crew. Like canoes, businesses need every member to “paddle” together for greater success. Today, more than ever, employers and employees feel disconnected from one another. The Canoe Theory provides solutions to difficult challenges business leaders and employees alike face and details how to bridge the gap and “paddle” together. This short yet powerful book lays out the seven simple principles of The Canoe Theory and how implementing them equals organizational success. Business leaders from across the country from organizations such as The Irvine Company, DuPont, and Steelcase, just to name a few, practice “the Canoe Theory.” Evaluate your organizational needs, read this book, and turn your business or organization into a dynamic force with The Canoe Theory!”